“Greatness and moral progress of a nation can be judged by the way it treats animals,” Mahatma Gandhi once said. An idea that Xerjoff decided to make its own putting its legendary expertise in the field of art perfumery at the service of Save Me Trust Foundation. Founded in 2010 and headed by Brian May, legendary guitarist of the Queen and Anne Brummer, the trust was created to support the wellness and dignity of wild animals promoting campaigns against fox hunting and badger culling. This collaboration led to the creation of the perfume “Save me”, a precious essence resulting from the magical mix of different elements: Pink Pepper, Jasmine, Cyclamen, Camomile, Tuberose, Mimosa, Ylang Ylang, Gardenia, Sandalwood, Musk. The launch of “Save me” took place last January with a streaming event and the extraordinary participation of Brian May and his wife Anita Dubson.
The event was presented by Sergio Momo and David Callahan, American actor incredibly famous in Italy for his participation in the TV show “Il Collegio”. “Actively participating in animals’ rights defence with Xerjoff Spray to Help – said Sergio Momo, CEO and creative director of Xerjoff Group – is an honour as well as a duty. Working with Dr. Brian May and with Anne Brummer was a privilege, a wonderful experience marked by the sensitivity and towards animals that we all should have and actively commit to”. This statement was echoed by Brian May who expressed his satisfaction for a successful initiative that fully involved him with these words: “I am so excited about this unique collaboration. My friend Sergio Momo, with great generosity, designed a new fragrance to benefit wildlife through the company he created – Xerjoff – in collaboration with Save Me Trust. Solidarity has never smelled so sweet!” Part of the proceeds from the sale of the fragrances, available on Xerjoff’s official website, will be donated to the cause.