For its European outpost, The Standard Hotel, owned by the American chain, has chosen London to achieve its goal of revolutionizing the hospitality industry. More precisely they have selected a building like the Camden Town Hall Annexe, located in the lively area of King’s Cross (10, Argyle Street), home to municipal offices until recent times, and a historical example of brutalist architecture in the 1970’s. Built on eight floors, the building has a façade composed of single prefabricated structural concrete panels, which has been refurbished, giving it a touch of style through the new windows that have replaced the originals.
Orms studio was in charge of the project, while the interiors were curated by Shawn Hausman Design who furnished the hotel preserving the building’s 70’s spirit: cobalt blue carpet, leather finished furniture and seats, brass lamps. A panel of ceramics by the artist Lubna Chowdhary surrounds the reception. The Standard London has 266 rooms and suites, a bar, three restaurants, one of which is a rooftop restaurant.