Xerjoff Magazine

Scented reopening in Venice


Mocenigo Palace houses the Perfume Museum in Venice, which is opening again after lockdown. Guided tours for a time-travel to discover the wonderful history of perfume.

After the long Covid-19 lockdown period, Mocenigo Palace, seat of the Perfume Museum, will reopen in Venice (Sestiere of Santa Croce, 1992) on June, 22nd. The palace is an Eighteenth century building, property of a branch of the Mocenigo family, one of the most prestigious dynasties of the Venetian aristocracy. Its last descendant, Alvise Nicolò, donated it to the Municipality of Venice in 1945. Mocenigo Palace became then part of the Venice Civic Museums and opened to the public in 1985. The building was significantly renovated though the main architectural and structural elements like the ancient furniture, the lavish frescoes, the stuccoes, the Marmorinos and the original floorings were recovered.

Fully renewed in 2013, thanks to the intervention of architect and set designer Pier Luigi Pizzi, the museum palace boasts today twenty rooms located on the “piano nobile” – some of them (from number 13 to number 19) dedicated to perfume. Various are the reasons behind this unique project in Italy. First of all, the history of the lagoon city that from 1500 to 1700 had been a really exceptional crossroad between East and West. Trading place and breeding ground for creativity, Venice saw the birth of perfume as we conceive it today exactly where extracts and oils came together. In fact, the first experiments, intended to transform oils into ethereal substances through the mix with grappa, were made here. In the museum, an extraordinary collection of flacons and vials from the Monica Magnani Collection, made of perfume bottles from different epochs, materials, provenances and types is alternated with multimedia tools and sensorial experiences to create an unprecedented journey of information, emotion and analysis.

A visit to the museum can be reserved at the following email address: prenotazionivenezia@coopculture.it

Above: One of the halls of the Perfume Museum at Mocenigo Palace in Venice