In the year in which ADI (Association for Industrial Design) inaugurates the Design Museum in Milan in Via Ceresio 7 – with the collection of projects that have made the history of Made in Italy since 1954 – the Association and the Foundation have awarded Zanotta’s “Sacco” (design by Gatti, Paolini, Teodoro) the Compasso d’Oro award for product career, a recognition introduced this year for the first time. The jury’s choice was driven by the high degree of innovation that this project has introduced in the upholstery sector and the freedom it has guaranteed with respect to conventional uses.
In fact, it is undeniable still nowadays, more than 50 years after its creation, that “Sacco” represents an original and in many ways revolutionary project: it has no legs, seat or backrest: it is a lounge chair that is formed by sitting on it. In line with the values that marked the era in which it was conceived -1968 –years of great ideological movements which symbolized the conquest of a free posture, the overcoming of a rigid position imposed by social conventions. The greatness of its transversal success is proven by its presence in many films, on postage stamps among the design icons, in the funny Peanuts strips etc.
Exhibited at the MOMA in New York in 1972 on the occasion of the memorable exhibition “Italy: The New Domestic Landscape” and present in the collections of numerous museums around the world, “Sacco” is the type of furniture that can adapt to any type of home furnishings because its timeless, beyond fashions and styles. “Sacco, as Giuliano Mosconi, Zanotta’s President and CEO rightly stated – is much more than a chair, it is an idea, a symbol of freedom and imagination, a must-have for over 50 years.” Still today a best seller, object of despicable imitations, “Sacco” is now also available in a completely eco-green version.
Above: Sacco Goes Green, 2019. Production: Zanotta.