“Nowadays it’s all about movies: the only thing that changes is where and how you watch them.” Probably Gerry Cottle Jr (ex-juggling clown) thought of this quote from the American writer Gore Vidal when he came up with the “Rooftop Cinema Club”. But what is this project about-such a great success in such a short period of time?
Simple: it’s all about screening movies and creating a Cinema Club on top of city skyscrapers. The test started 3 years ago on the rooftop of a building in London and, considering the huge success, it was then extended to other important cities such as New York, Los Angeles and San Diego. “ It’s a new way of watching classics such as ‘Casablanca’ and ‘Singin’ in the Rain’ ” – explains Cottle Jr – without Netflix, YouTube or Multiplex shadow. “A sky drive-in with the skyline as a surrounding frame”. The offer is completed with comfortable lounge chiars, tasty popcorn, wireless headphones and a warm blanket – if you happen to feel the breeze. Also interesting is the list of films screening that ranges from classics, blockbusters, underground films to master pieces.
Gerry Cottle Jr’s team show the love for the movies by offering resources and subsidies to emerging filmmakers, low-cost equipment and gears, master piece viewings for producers that cannot afford the rent of an official structure. It’s all possible thanks to the Rooftop Films Community Fund and its supporters. Considering the big crisis movie theaters are facing due to the fact that many people started watching movies on their smartphones, tablets and pc (not to mention the home theater), such an initiative underlines how the movies must still be seen as a holy ritual so we can share our emotions with the group. Even better if lived under a starry night, surrounded by a breath-taking panorama.