Xerjoff Magazine

Photography is Pop


Camera – Centro Italiano per la Fotografia of Turin dedicates an exhibition to the influence that photography had on Pop Art. About 150 works exhibited, made by the most important representatives of the well-known movement

Camera – Centro Italiano per la Fotografia of Turin (Via delle Rosine no. 18) dedicates an exhibition curated by director Walter Guadagnini to the role played by photography in Pop Art. “Pop Art – explains the curator – was a global artistic phenomenon that revolutionised the relationship between artistic creation and society, recording current events in a neutral way – a photographic way, so to speak – adopting the same patterns of mass communication for the creation of works of art. In this sense, photography has been for Pop artists not only a source of inspiration but a real working tool, a key part of their research”.

The exhibition, titled Camera Pop” makes this relationship apparent showcasing 150 works including paintings, photo collages and graphic works. Among these is the famous collage “What is it that makes today’s homes so different, so appealing” by Richard Hamilton, considered the first Pop artwork in history, which is actually a photo collage, or the well-known Marilyn Monroe by Andy Warhol, that derives from a photo, or Gerald Laing’s Brigitte Bardot, that in its different versions highlights the contemporary use of various techniques, from photography to drawing to printing. Extensive consideration is also given to the photography of Ugo Mulas, documenting the historic 1964 Venice Biennale and the studies of New York’s pop artists, in particular that of Andy Warhol. Besides the already mentioned ones the exhibition, open until January 13th, displays the works of famous pop artists such as Robert Rauschenberg, Jim Dine, Ed Ruscha, Allen Jones, Joe Tilson, David Hockney, Sigmar Polke, Wolf Vostell, Mimmo Rotella, Michelangelo Pistoletto, Franco Angeli, Sebastiano Vassalli. Open until January 13th 2019.

Above: Andy Warhol in his studio, NYC, 1964, Photo by Ugo Mulas