Xerjoff Magazine

Per Fumum: the millennial charm of perfume


“Per Fumum – I profumi della storia” an exhibition not to be missed dedicated
to all perfume lovers (and not only) taking place at Palazzo Madama in Turin until May 21st

The desire to retain fragrances, preserve them and enjoy their scent accompanies human history from ancient times to nowadays. Therefore, the beautiful exhibition “PerFumum – I profumi della storia” on show at the elegant Sala Atelier of Palazzo Madama in Piazza Castello in Turin allows the visitors to deepen a long and meaningful story involving perfumes.

Curated by Cristina Maritano, the exhibition tells a story about the evolution and the plurality of the meanings of fragrances starting from Ancient Greece and Ancient Rome all the way to the twentieth century, represented through more than two hundred objects, including jewellery, glassware, porcelain, posters and scientific treaties coming from Palazzo Madama’s collections and from numerous other museums and institutions.

The collaboration with the Musée International de la Parfumerie in Grasse (France) was fundamental; besides the precious selection of works it loaned, it made available its multimedia equipment on perfumery techniques permitting the exhibition’s completeness. To make this journey into the universe of perfumes even more captivating and exhaustive, the Turin-based Cultural Association Per Fumum, founded by Roberta Conzato and Roberto Drago, organizes an international conference on the sense of smell addressed to perfume lovers. From the presentation of historical essences of the Osmothèque of Versailles, to the meeting with internationally recognized perfume creators, including the appointment on April 7th with the founder of Xerjoff, Sergio Momo, who will retrace the story of Casamorati. Finally, on the occasion of the exhibition, the creator of fragrances Luca Maffei, will create scents and perfumes inspired by the museum’s historical collections of the Roman, Medieval, Renaissance and Baroque periods that will be diffused in the halls of the Palace.