Xerjoff Magazine

Italiana: thirty years of Italian style on show at the Palazzo Reale in Milan


“Italiana. Italy Through the Lens of Fashion 1971-2001” is the title of an exhibition that traces the great creative genius that Italian fashion has been able to express by imposing its style all around the world

“In Italy, Fashion should deserve more attention”. From this simple, but at the same time insightful observation, Maria Luisa Frisa began -together with Stefano Tonchi– to organize the exhibition “Italiana. Italy Through the Lens of Fashion 1971-2001”, on show at the Palazzo Reale in Milan until May 6th.
The Exhibition focuses on the gradual definition and assertion of the Italian fashion system in the grand season of the Made in Italy style.

A narrative that develops through concepts and visions not only of fashion designers and creative directors, but also of artists, architects, interior designers, and intellectuals that paved the way for international culture. The two dates that mark the beginning and the end of the period examined by the exhibition are not randomly chosen: As Tonchi explains, “1971 marks a fundamental turning point: it was the year when Walter Albini chose Milan rather than Florence for the first fashion show of the line that would bear his name, the so-called ‘unitary collection’; symbolically it can be considered the start of Italian ready-to-wear fashion.
2001 instead marks a break, the end of a season: it is in fact the year of the attack to the Twin Towers and the year when the French group LMVH definitively acquires Gucci.”

In summary, “Italiana” offers a stimulating journey into the creativity of Made in Italy starting from dresses, but also through a wide selection of photos, magazines, objects, videos and works of art: from Albini passing through the Versace’s neo-classical suggestions, up to Giorgio Armani’s minimalism.


Above: Dress by Gianfranco Ferré, 1982. Photo by Giovanni Gastel