Xerjoff Magazine

Disco days are back!


The festive world of nightclubs enters our homes with the collection “Disco Gufram” by three attention-grabbing creative studios: Ggsv, Rotganzen and Atelier Biagetti

It seems that the glorious days of the disco music are back! As a matter of fact, the Vitra Design Museum (Charles-Eames-Straße 2,  Weil am Rhein, Germany) presents -until September 9th- an exhibition entitled “Night Fever. Designing Club Culture 1960 – Today” which gives a comprehensive overview of the architectural and design history of famous nightclubs such as Studio 54, Palladium or Ministry of Sound.
And also Gufram, a famous design brand linked to the Italian radical design movement, has recently launched “Disco Gufram”, a new disco-inspired furniture collection suitable for domestic spaces.
Conceived by Charley Vezza – owner and global orchestrator of Gufram, the concept has been executed by three very distinctive creative worlds.
The French Ggsv (Gaëlle Gabillet and Stéphane Villard) have conceived a series of “Dance floor” rugs, which draw inspiration from the geometry of dance floors and are offered in an array of shapes, sizes and colours.
The Dutch Rotganzen (Robin Stam and Joeri Horstink) have instead proposed “After Party”, which consists of three cabinets and two coffee-tables featuring the iconic disco ball melting atop, imagining it at rest after a long night.
And finally Alberto Biagetti and Laura Baldassari (Atelier Biagetti) have reinterpreted a collection of contract furniture for discotheques produced by Gufram in the late 70’s.
The couple’s stylistic code is experimentation, hence the Italian design duo, has conceived 5 different upholstered furniture directly transferred from the nightclub into our houses, enlivening the space.
The sofas are named Jimmy, Charly, Betsy, Tony and Stanley, the same used in the 70’s collection. “We were immediately inspired by the original names”, the Italian designers explain.
“They are personalities in themselves that demand human interaction and reaction, we gave them a second life.
Each piece is conceived as a person with a precise attitude, a sense of humor, a beauty, some vice and dreams that take shape during the night.”

Above: Stanley Sofa, Disco Gufram Collection, Design Atelier Biagetti. Ph: Leonardo Scotti