Xerjoff Magazine

1968, Creativity Rules


Throughout 1968 creative industries such as those of Fashion, design, art, graphics, and communication, have been strongly innovated. An exhibition, taking place in Parma, illustrates how.

No matter how you look at things, 1968 has represented a clear political, social and cultural point of view; it has been a year of fundamental importance due to the significant changes it was able to imprint upon the social context of the time. All these changes are exposed in an exhibition entitled “1968, un anno” at the CSAC – Centro Studi e  Archivio  della Comunicazione– of the Università degli  Studi di Parma, in the evocative space of the abbey church of Valserena. Hundreds of the works on display including architectural drawings, advertising Ads, fashion and design sketches ranging from the works of Emilio Vedova, Mario Schifano, Giosetta Fioroni, Mario Ceroli, Concetto Pozzati, Claudio Verna, Aldo Borgonzoni, Fabrizio Plessi, Rafael Canogar and William Xerra all the way to the rare issues of Pianeta Fresco, a magazine conceived by Fernanda Pivano and Ettore Sottsass. The multiple communication channels are presented by means of Armando Testa’s projects designed for Carosello, but also through the RAI pavilions designed by Achille and Pier Giacomo Castiglioni and Archizoom or through the aesthetic transformation of radio and TV devices produced by Brionvega.

The fashion section is very inclusive it features about sixty works involving sketches, photos, drawings, accessories and other research material. Among these it is worth mentioning the works of Albertina, known as “The magician of knitwear”, the sketches of Karl Lagerfeld from Krizia’s archive and the drawings by the Fontana sisters for the 1967/1968 collections.

The exhibition is open until August 4, 2019.

Above: RR226 Original Radiofonografo, designAchille and Pier Giacomo Castiglioni, production Brionvega