Xerjoff Magazine

Bethan Laura Wood, all my colors

Writer

An eccentric look and a great ability to experiment with shapes and colors. British designer Bethan Laura Wood innovates the world of design without fear of challenging tradition.

Educated at Royal College of Art in London under the guidance of Ron Arad, Bethan Laura Wood certainly doesn’t go unnoticed. Light blue hair, orange eyebrows, shocking pink cheeks, original and colorful clothes make her capable of catching people’s attention. “I started working on my look – she explains – at 14. Then, when I moved to London I discovered the underground culture, full of people who loved changing colors, haircuts and clothes every week. Since then my style has become more and more extreme”. But apart from her eccentric look, it is her design creativity what pushed some big names of the design world (Moroso, Bitossi, Rosenthal, Hermès, Valextra, Cc-Tapis, among others) to request her collaboration. Her studio, located in an industrial district of London, includes a wide area where the designer can work wood and metal and other materials experimenting daring color matchings.

A sharp observer, during her trips Laura never misses a chance to carefully study the nature and architectures of the places from which her colorful, surreal imagination draws fruitful inspiration. As for her working methodology, the designer claims to use texture and graphic pattern layering and adds: “I usually start from a detail, follow the rhythm of things and of groups of color to give movement to objects. Sometimes instead my creative process starts from images or hand sketches that I redesign in digital format”. Some pieces by Bethan Laura Wood will be exhibited from December 21st to February at Nilufar Squat in Los Angeles (830 North Highland Avenue), a collective exhibition that will gather the works of 40 designers from all over the world.

Above: “Tongue” Tea set inspired by “Tac” set designed by Walter Gropius. Design: Bethan Laura Wood. Production: Rosenthal.